GIVE YOUR SOFTWARE COMPANY THE GROWTH IT DESERVES

We Help SaaS Companies Build Predictable Revenue Generation Machines,

By Installing Ruthlessly Effective Lead Generation & Sales Processes.


Written, Produced and Directed by, James Ashley Carby - Robinson.


Skip the guesswork and turn your SaaS Business into an explosive revenue machine.


Goodbye to The 2010 - 2020 Sales And Marketing Playbook.

GIVE YOUR SOFTWARE COMPANY THE GROWTH IT DESERVES

I Help SaaS Companies Build Predictable Revenue Generation Machines,

By Installing Ruthlessly Effective Lead Generation & Sales Processes.

Written, Produced And Directed By, James Ashley Carby - Robinson.


Skip The Guesswork And Turn Your SaaS Business Into An Explosive Revenue Machine.


Goodbye To The 2010 - 2020 Sales And Marketing Playbook.

55 + Brands Sold and Counting

As Featured In...

Testimonials

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Avi Mistry

Senior Business Development Manager

Cristie Data - an iomart company

I have worked with James for many years. They say that a person cannot be good at both sales and marketing, and James is living proof that this is not true. I have seen him both create & close high ticket software opportunities all the way to demonstrating in depth the psychology needed to apply to a marketing funnel. James is a master at his craft and I have enjoyed watching him develop over the years.

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Chris Georgatos

Senior Business Development Manager

Plexian Europe.

I have never seen anybody build, deploy and manage a sales funnel in the way that James does. James is one of the most talented and experienced sales and marketing professionals that I have come across in my 30-year career.


This month, Product Profits has generated €650,000 in sales and this should not go unnoticed.

Bravo!

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Glen Torregiani

President

OppGen

James was engaging and creative and helped drive us to a new level. He brought a host of experience and talent to our time together. James is truly a next-generation marketer and I look forward to our next collaboration together.

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Larry Kaul

President

Kaul Sales Partners

James brings creativity and fresh ideas to the field of marketing. He works hard and pursue new clients with passion and enthusiasm. James is aware of trends in the industry and with confidence tests and refines, those that they believe are likely to yield results. James also has the ability unlike most marketers to create opportunities and close business as a salesperson. This gives him a unique perspective to new business development.

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Stacey Swift

Sales Manager

CCS Media

I had the pleasure of managing James Ashley during his time at CCS Media. Over a 12 month period, James was the highest performing member of my team, and never failed to hit either a monthly or a quarterly sales target. James is tenacious, very proactive and a dynamic presence on any sales floor. I'd hire him again in a second.

This is for you if....

  • You have a working MVP
  • At least one case study
  • £0 < £50K MRR looking to Scale To £500k
  • Your a Founder, CTO, Software Engineer, or Digital Marketer
  • Maybe you don't have a predictable and profitable way to generate leads
  • Maybe your using lead gen companies, but you prefer to do this in house
  • Maybe you have tried outbound prospecting, but it's not really working
  • Maybe you have tried paid advertising, but that's not really working either
  • Maybe you have investors on the sidelines, looking for an opening
  • You think about the features in the shower
  • You have a working MVP
  • At least one case study
  • £0 < £50K MRR looking to Scale To £500k
  • Your a Founder, CTO, Software Engineer, or Digital Marketer
  • Maybe you don't have a predictable and profitable way to generate leads,
  • Maybe your using lead gen companies, but you prefer to do this in house
  • Maybe you have tried outbound prospecting, but it's not really working
  • Maybe you have tried paid advertising, but that's not really working either
  • Maybe you have investors on the sidelines, looking for an opening
  • You think about the features in the shower

Here is the core concept,

and if you can understand this...

everything else will make sense....


You Can Build A Successful SaaS Business if You

Laser Focus On a Niche and Create a Strong VSL/Webinar Funnel!


No-one is teaching this stuff to SaaS Founders, Except us...

Who Am I, And How Do I know this?

My name is James Ashley Carby - Robinson and I am the founder of ProductProfits.co. When I was in my early 20s, I graduated college with a National Degree in Business, and as all of my fellow British countrymen know, that's not worth much.


So I fell into sales, because a gentleman named Stewart Ball saw my tenacity, and gave me a shot at creating an account base at one of the UK's largest technology and software resellers.


I didn't have any prior training, and I never knew that you could sell something to somebody over the phone. But I was young, determined, and motivated. By year 4 I was top 10/200 in revenue in the company from specialized go-to-market methods selling alongside some of the worlds largest technology brands.


During my career, I noticed that all my successful sales calls followed a proven pattern, so I broke that pattern down and rearranged it as many times as I could, thinking to myself, "If only I could convert this pattern into a video, that prospects could watch, and take them from cold, to interested. Surely that would be worth millions, right?"


Since then I have been working with technology companies across the world, using state of the art go-to-market techniques that even the biggest technology companies today are not utilizing. There is a new wave of go-to-market methods emerging, and as a 90s baby who has watched companies rise and fall, I am here to build the new future.


So that’s great for me, but what does this mean for you?

Step 1 - Isolate Your Niche(s) And Focus Your Resources


You have got to niche down.


You have got to produce laser targeted messaging for a laser targeted group of people.


A lot of SaaS companies make the mistake of targeting everyone, and It can very expensive to market to a broad group of people


Your buyer needs to go through a journey that is specifically tailored to the problems they are individually facing.


Your marketing message needs to resonate with your target market on an individual and personal level.

Figure A demonstrating a 1% lead to conversion rate from general targeting

Figure b demonstrating a 3% lead to conversion rate from niched targeting

In Figure A you can see companies who use general targeting often see a lead rate of only 1% because their messaging resonates with fewer people. The marketing message is watered down by a lack of specificity and as a result general targeting is more expensive.

Figure B above demonstrating companies who laser target their niches can expect a lead rate of 3%. In some cases, when there is an extremely high market-message resonance, the lead rate can climb up to 15% +.

You can see how this creates a considerably low ROI rate of only 3% with a negative cash flow of -17% (based on a £4k initial gross contribution). This is why companies with high ticket offers who hire SDRs using general targeting struggle to gain traction

The new result is that SDR ROI is increased to 157% with a payback period of 2 weeks! This is based on collecting £4k upfront! By simple niching down you can expect to generate a minimum 52X on your SDR investment.

Step 1 - Isolate Your Niche and Focus Your Resources


You have got to niche down.


You have got to produce laser targeted messaging for a laser targeted group of people.


A lot of SaaS companies make the mistake of targeting everyone, and It can very expensive to market to a broad group of people


Your buyer needs to go through a journey specifically tailored to the problems they are individually facing.


Your marketing message needs to resonate with your target market on an individual and personal level.

Figure A demonstrating a 1% lead to conversion rate from general targeting

In Figure A you can see companies who use general targeting often see a lead rate of only 1% because their messaging resonates with fewer people. The marketing message is watered down by a lack of specificity and as a result general targeting is more expensive.

You can see how this creates a considerably low ROI rate of only 3% with a negative cash flow of -17% (based on a £4k initial gross contribution). This is why companies with high ticket offers who hire SDRs using general targeting struggle to gain traction

Figure B demonstrating a 3% lead to conversion rate from niched targeting

Figure B above demonstrating companies who laser target their niches can expect a lead rate of 3%. In some cases, when there is an extremely high market-message resonance, the lead rate can climb up to 15% +.

The new result is that ROI revenue is increased to 157% with a payback period of 2 weeks! This is based on collecting £4k upfront! By simply niching down you can expect to make a minimum 52X on your SDR investment.

Step 2 - Build Your VSL/Webinar Funnel And Test It Using organic Traffic Methods


Once you pick your niche(s) then you are going to want to write your foundational sales copy and build your high-converting assets/funnel.


The foundational copy is the core framework to your success.


All messaging, written or spoken in your business will derive from having a solid sales letter. The sales letter will echo through your sales page, sales scripts, sales deck, webinar, video sales letter, email copy, all communication verbal or written.


Your VSL needs to be written using a specific copywriting formula.


This is where marketing psychology comes into play. The information need to be delivered to the prospect in a specific order to ensure VSL success.


Once the funnel is built, you want to test it with organic methods like outbound prospecting and list farming. You should be able to generate 10-20 appointments or trials per week.


If you can’t do this, you will need to go back and fix your funnel, or your message or niche. Once you are able to generate appointments, you will need to test the offer with inside sales. You want to collect real payment methods or credit cards.

Figure C demonstrating a 40% discovery to demo rate from general targeting

As you can see here in Figure C, a >40% conversion rate from qualification to demo can be expected without using a VSL.

Companies who do not use VSLs or webinar funnels experience lower qualified lead rates, and also lower close rates.

Figure D Demonstrating 72% open rate from email marketing and a high response rate from linkedin outreach

As you can see here in Figure D, from highly targeted outreach driving traffic to a VSL, a 72% open rate was achieved along with a 4% response rate from E1 and a 7% response rate from the follow up email.

Companies who niche down, drive traffic to VSLs or webinars can experience much higher qualification rates and also higher closed rates.

Step 2 - Build Your VSL/Webinar Funnel And Test It Using organic Traffic Methods


Once you pick your niche then you are going to want to write your foundational sales copy and build your high-converting assets/funnel.


The foundational copy is the core framework to your success.


All messaging, written or spoken in your business will derive from having one killer sales letter. The sales letter will echo through your sales page, sales scripts, sales deck, webinar, video sales letter, email copy, all communication verbal or written.


Your VSL needs to be written using a specific copywriting formula.


This is where marketing psychology comes into play. The information need to be delivered to the prospect in a specific order to ensure VSL success.


Once the funnel is built, you should to test it with organic methods like outbound prospecting. You should be able to generate 5-20 appointments or trials per week.


If you can’t do this, you will need to go back and fix your funnel, or your message or niche. Once you are able to generate appointments, you will need to test the offer with inside sales. You want to collect real payment methods or credit cards.

Figure C demonstrating a 40% discovery to demo rate from general targeting

Figure D Demonstrating 72% open rate from email marketing and a high response rate from linkedin outreach

As you can see here in Figure C, a >40% conversion rate from qualification to demo can be expected without using a VSL.

As you can see here in Figure D, from highly targeted outreach driving traffic to a VSL, a 72% open rate was achieved along with a 4% response rate from E1 and a 7% response rate from the follow up email.

Companies who do not use VSLs or webinar funnels experience lower qualified lead rates, and also lower close rates.

Companies who niche down, drive traffic to VSLs or webinars can experience much higher qualification rates and also higher closed rates.

Step 3 - Scale Up Lead Gen and Sales Using Paid Traffic Retargeting Funnel and A Sales Team


You should scale with paid traffic once you have validated your funnel and tested it organically first.


The combination of these steps will validate your funnel while maintaining profitability.


You should begin scaling your sales team once you have closed 10+ new customers, and recorded the demos, and have nailed down your sales process, so your SDRs can emulate a process that already works.

Figure E Demonstrating cash flow based from different traffic sources

Figure F Demonstrating a successful paid ad campaign

Here you can see in figure E how organic prospecting was used first, and then scaled using paid traffic

Here you can see in figure F a successful facebook ad campaign.

Most companies make the mistake of diving straight into paid traffic, and this is not something we recommend (unless you are prepared to burn a few thousand while you figure things out and fix the leaks)

This campaign was only deployed after the funnel was validated through outbound prospecting with confirmed market resonance, and closed deals.

Step 3 - Scale Up Lead Gen and Sales Using Paid Traffic Retargeting Funnel and A Sales Team


You should scale with paid traffic once you have validated your funnel and tested it organically first.


The combination of these steps will validate your funnel while maintaining profitability.


You should begin scaling your sales team once you have closed 10+ new customers, and recorded the demos, and have nailed down your sales process, so your SDRs can emulate a process that already works.

Figure E Demonstrating net cash flow from different traffic sources

Here you can see in figure E how organic prospecting was used first, and then scaled using paid traffic

Most companies make the mistake of diving straight into paid traffic, and this is not something we recommend (unless you are prepared to burn a few thousand while you figure things out and fix the leaks)

Figure F Demonstrating a successful paid ad campaign

Here you can see a successful ad campaign, that was only deployed after the funnel was validated from outbound prospecting.

So now you have two options...

Option 1

  • Hire a digital marketing agency who would only help you with the front end and don't know much about sales. Most digital marketing agencies can't even generate leads for themselves.
  • Hire a lead generation firm to spam your target market with ineffective messaging. Most lead generation firms are glorified sales navigator users.
  • Hire a Head of Sales and a Head of marketing and hope they get along (£100,000 - £200,000 per year)
  • Continue trying to "figure things out on your own" which will waste you lots and time of money.

Option 2

  • Shortcut your success by working With James at Product Profits who will execute a step by step blueprint on growing your SaaS company while leaving no detail forgotten, and help you scale from below £50,000 per month to £500,000 per month with a "whatever it takes" guarantee. Together we will increase the enterprise value of your business while making sure you are actually profitable.

Again this is for SaaS Founders Who...

  • Have a working MVP
  • At least one case study
  • £0 < £50K MRR looking to Scale To £500k< MRR
  • Your a Founder, CTO, Software Engineer, or Digital Marketer
  • Maybe you don't have a predictable and profitable way to generate leads
  • Maybe your using lead gen companies, but you would prefer to do this in house
  • Maybe you have tried outbound prospecting, but it's not really working
  • Maybe you have tried paid advertising, but that's not really working either
  • Maybe you have investors on the sidelines, looking for an opening
  • Maybe you have just had a cash injection and looking for someone to help you multiply
  • You think about the features in the shower


Companies That Trust Me

Companies That Trust Me

Examples

Example of highly targeted email outreach success

Example of what it looks like to make it rain

Example of ramping up your sales team

Examples

Example of highly targeted email outreach success

Example of ramping up your sales team

Example of what it looks like to make it rain

If Your at £0,

We will get you to £100k

If Your at £100k,

We will get you to £1M